Marketing and Professional Communications

Propel Yourself Forward With Degrees in Marketing, Sales, and Communication.

Hodges University has the Sales and Marketing, and Communication degree programs that will help you advance in your career and become an asset to your employer. When you choose Hodges U for your higher education, you’ll be able to fill in-demand positions at employers in Southwest Florida.

Our Sales and Marketing, and Communication Pathway is designed for working adults and will prepare you for a future you can build upon better than any other college or university in Southwest Florida. Why? Because we are embedded in the community and understand what businesses in our area need when it comes to communication, sales, and marketing graduates from our programs. Our class size is small at 14:1 and you’ll receive the individual attention you need to achieve educational success.

Get ready to be amazing. Join Hodges U Today.

Why Choose A Degree In Marketing and Professional Sales, or Professional Communication

You’ll achieve success when you choose Hodges U for your Sales and Marketing or Communications degree pathway because we support you through your education and prepare you to take on a position in your field. Hodges has been named a Top University for Professional Sales Education by the Sales Education Foundation. What does that mean for you? That you are prepared to take on a job in the field of sales and marketing after you graduate. Did you know that 50% of those with a business degree work in sales? Get the head start you need to beat your competition when you choose Hodges U for your higher education. Our admissions staff will help you determine the best course for your Sales and Marketing or Communications degree based on your prior experience, prior education, and educational goals.

The career outlook for those educated in marketing strategy, market research, face to face sales, and hold good verbal communication skills varies from 6-10% depending on your specific interest and career goals.

Hodges’ Sales and Marketing or Communications Pathway prepares you to take on roles that are necessary for businesses to be successful in today’s competitive marketplace. Some of the positions you may hold include marketing coordinator, marketing manager, manager of a marketing department, account manager, account executive, marketing team member, administrative assistant, executive assistant, and more. Continuing to further your education will also open your opportunities for advancement in management and other fields.

Classification of Instructional Programs (CIP) Code: 52.1401

Master’s Degree in Visual Communications

If you’ve earned your Bachelor’s in Marketing or Business, you may be interested in advancing your career and pursuing a managerial position. Our Master’s of Arts in Visual Communication will help you get the edge you need to take your marketing career to the next level.

Learn more about the Master’s in Visual Communications

Bachelor of Science in Marketing and Professional Sales

Learn how to market and sell yourself when you choose the BS in Marketing and Professional Sales. Hodges’ Bachelor of Science in Marketing and Professional Sales program combines marketing fundamentals and strategy with professional sales concepts and practices. Our Marketing courses will prepare you for products and services based marketplace understandings, and strategic design in marketing those products and services. Professional sales courses provide a hands-on environment to help you succeed in sales and persuasion skills. No other university or college in SW Florida offers the Professional Sales program. When you choose Hodges U, you’ll gain an edge that will help you not only get the job you desire but also succeed in your new position. The Professional Sales and Marketing degree is available entirely online, on-campus, or blended.

A marketing and professional sales degree will help you develop the skills needed to be successful in almost every sector of business. Whether you are looking to advance your career, or are an entrepreneur looking to grow your business, this program is for you. By choosing the Bachelor of Science in Marketing and Professional Sales, you will gain skills and fundamental knowledge in marketing and sales including social media marketing along with developing your analytical, decision-making, communication, and negotiation skills – sure to help you succeed in today’s business world.

A Bachelor of Science in Marketing and Professional Sales may be a good fit for you if:

  • You are seeking to advance your career in either marketing or sales.
  • You want to gain insight into what defines marketing that inspires buyers.
  • You want to understand consumer and buyer behavior.
  • You’re interested in a career that utilizes social media marketing.
  • You are looking for insight into how to persuasively sell a product to buyers.
  • You want to learn how social and media marketing plays an important role in any business.
  • You wish to open your own business.
  • You wish to promote and advertise your own business.

Open the path of opportunity by enrolling in the BS in Marketing and Professional Sales today!

Prerequisites for the Bachelor of Science Degree in Marketing and Professional Sales

The Bachelor of Science in Marketing and Professional Sales program does not have any prerequisites other than submitting your application to Hodges U to begin the program.

And, when you transfer from another college or university, we will apply transfer credits that you may have earned toward your Bachelor’s Degree. Plus, if you’ve already started your Associate Degree at Hodges, those credits transfer over seamlessly!

We work hard to make it as easy as possible for you to begin and succeed when you choose the Marketing, Sales, and Communication Pathway at Hodges University.

Careers You’ll Be Able to Pursue

With a Bachelor of Science in Marketing and Professional Sales, you’ll be able to pursue high-paying careers including:

  • Marketing Manager – $41,223 – $97,607
  • Marketing Coordinator – $32,535 – $56,824
  • Account Manager – $35,698 – $81,898
  • Account Executive – $35,125 – $87,958

 

*All career wages above are median wages as recommended by Pay Scale.

Associate of Science in Professional Communication

Get a flexible degree when you choose to enroll in the Associate of Science program at Hodges U. The AS of Professional Communication degree prepares you to communicate effectively in the workplace and other professional situations. You will learn about verbal, nonverbal, written, interpersonal, and intercultural communication. Understand what constitutes good communication according to employers and how to understand body language and eye contact as it relates to effective communication skills. Additionally, students will develop teamwork and listening skills. This degree serves as a pathway to bachelor level degrees in whatever field you find of interest. Many of our associate graduates pursue bachelors degrees in Business.

Hodges University’s professional communication associate degree was designed around the needs expressed by local SWFL employers. Employees with professional communication skills are in high demand. There are zero costs for textbooks in this program which makes it an excellent choice to begin. Plus, you’ll have 15 credits to explore other degree areas. The AS in Professional Communications is an excellent place to begin for nearly any business degree. Plus, it’s easy to continue your education when you choose Hodges U. Make yourself marketable and create future opportunities when you choose Hodges’ AS in Professional Communication.

Careers in Professional Communication

The Associate in Professional Communication can help you find careers in an office setting that will give you opportunities for future growth and success.

  • Administrative Assistant – $27,810 – $55,630
  • Executive Assistant – $36,598 – $76,364
  • Office Manager – $31,892 – $67,475

 

*All career wages mentioned above are median wages as recommended by Payscale.

The School of Liberal Studies

Welcome to Hodges University as a new or continuing student in the School of Liberal Studies (SOLS).

The School of Liberal Studies offers English as a Second Language (ESL) programs and a college preparatory course for advanced ESL students. The school houses the Quality Enhancement Program (QEP) which focuses on Writing Across all Disciplines, making our students better written communicators which translates directly to their career advancement opportunities. Additionally, the SOLS also offers required courses for varied degree programs at Hodges University.

The School of Liberal Studies and Hodges University offer many benefits such as:

  • Small class sizes so students are able to get to know their professors on a one-to-one basis.
  • Qualified faculty, many with real-world experience.
  • Faculty and staff ready to help students no matter their study or discipline.
  • Programs offered in a variety of methods to suit the needs of the adult learner. They are offered live and online, blended, and in accelerated formats so students may graduate sooner.

Dean Dr. Elsa Rogers knows you will enjoy your time here at Hodges and has an open door policy where she welcomes you to drop by anytime.

Be Bold. Choose Hodges.

The Hodges University Difference

Johnson School of Business

Hodges University Johnson School of Business (JSOB) is one of the top business schools in Southwest Florida. We offer degree programs in undergraduate and graduate studies in business, management, and accounting with various minors and concentrations. Some of the characteristics that make the Johnson School of Business different are:

  • We are small enough to know you by name and large enough to earn the accreditation you demand for the careers you want.
  • Our class sizes are small and that means you get one-on-one attention when you need it.
  • If it’s been a while since you’ve been in school, we have the staff on-hand to assist you in studying and writing to the rigor that is necessary for your success.
  • Our Faculty members are experienced practitioners in their respective fields. They’ve either worked or are working in the field you are studying. That makes you more prepared than ever to enter the work-place with the knowledge you need to succeed.
  • We offer courses designed to make it easy for adult students to achieve their degrees. Online Courses. Hybrid Courses. Day and Evening Courses. Internships. Accelerated Learning. Whichever option appeals to you, we have a pathway that will lead to you achieving your goals.
  • Our classes are contemporary with focuses in real-world, applied knowledge in your field of study.
  • Dean of the Johnson School of Business, Aysegul Timur, has an open door and invites her students to stop by her office anytime.

The philosophy of the Johnson School of Business matches that of Peter F. Drucker the famous management guru who has been given credit in saying, “The best way to predict the future is to create it.” (Cohen 2010).

Additionally, the Johnson School of Business is Accredited by the International Accreditation Council for Business Education (IACBE).

Eliana Tardio – Communications and Media

What is the biggest challenge you have faced and how did you overcome it?
I would say it is hard to adapt to the new culture as an immigrant in this country. People like me have to work hard to show their value. In my case, I decided to go back to school and graduate for the second time because I knew I was never going to be successful without a degree in the U.S. Many times, we have to be strong enough to repeat things twice to be sure people understand our accent and recognize we have something important to say. However, I couldn’t be more grateful and more proud every step of the way. Every challenge gives us the possibility to become stronger and wiser, and I would say I am happy to be where I am today. Nothing would have been possible without every good and challenging thing in my life.

What does receiving a degree at Hodges mean to you?
It means a lot. It means everything is possible when we are determined to achieve our dreams. It means everyone can do it at any age and under any circumstance, and it means the American dream is for real when we are determined to follow the right steps and commit to changing our lives for good.

What is one piece of advice you would give to students who are considering Hodges University?
I would tell them that choosing the right career is always an opportunity to grow as an individual because you don’t feel forced to complete a lesson or a class. Instead, you feel inspired and motivated to expand your personal abilities and be creative, to be your own boss, and to make the change you want to see happening in the world. Getting a degree is not about the title. It is about the knowledge that transforms you so you can become a better person. 

Be Bold. Take The Next Step. Hodges U.